Coffee & Hospitality
You own the shop. We bring the crowd.
BeanBreaker Agency builds websites and runs marketing for cafes, roasters and restaurant groups - on our own research into how 2,164 coffee accounts in 86 countries actually talk.
What the research found
Coffee has two economies. Most shops live in one.
817 coffee businesses and 813 coffee creators - four accounts apart in number, three times apart in audience. The trade owns the websites and the inboxes. The creators own the attention. That gap is where we work.
The Trade’s Language Is Not the Public’s
Full findingsWhat the trade taught itself to say
What customers say instead
Share of 2,110 biographies, concepts tested across nine languages. BeanBreaker Intelligence, How The World Talks About Coffee, August 2026.
| Measure | Coffee trade | Creators and media |
|---|---|---|
| Accounts | 817 | 813 |
| Aggregate followers | 10.3M | 32.1M |
| Median followers | 1,988 | 6,731 |
| Email on an owned domain | 51.2% | 19.5% |
| Link to an owned website | 57.5% | 38.1% |
| Verified | 2.3% | 13.0% |
What We Do for Coffee Brands
All services01Borrow the audience creators own
Creators carry three times the trade’s audience in our study - 32.1 million followers against 10.3 million. We find the creators your customers already follow and build partnerships that send them to your counter.
02Write in your customers’ words
“Third wave” appears in zero biographies, in any language. “Love”, “family” and “travel” are everywhere. We rewrite menus, posts, ads and pages in the language people actually use about coffee.
03A website that takes the order
The trade already owns the property - 57.5% link to their own site. We make that site earn its place: booking, ordering, wholesale enquiries and a clear next step on every page.
04Be found where you are
The pushpin is the second most-used emoji in coffee biographies. Location sells coffee. We set up local search, maps and reviews so the nearest customer finds you first.
05Paid social that fills seats
Campaigns aimed at footfall, not vanity: one offer, one neighbourhood, one audience at a time - measured by the people who walk in.
06Monthly report, plain English
What worked, what did not and what changes next - and in August 2027, how you compare when BeanBreaker Intelligence runs the study again.
BeanBreaker Intelligence
Read the research first.
Thirty pages on who is actually talking about coffee, where they are and what they say about themselves when nobody is counting. A second collection lands in August 2027 - and every figure becomes a comparison.
The last sip
Your competitors are already caffeinated.
Tell us what you sell and who should be buying it. We come back with an idea, a plan and a price - in plain English.
